Thursday, March 4, 2010

Response to Max Kotelnicki'sBlog

In Max Kotelnicki’s blog post, entitled "Speak No More of Food, Only Nutrients," he summarizes some of the ideas behind Michael Pollan’s book In Defense of Food: An Eater’s Manifesto. Max explains that he agrees with Pollan’s ideas about the fact that we as consumers tend to focus directly on the nutrition facts label upon picking up an item at the grocery store, and that these days most foods on the market are packed with added vitamins and minerals. This causes consumers to think that they are getting the best possible food for their money, when in fact what is being purchased may not be any better than a similar product on the shelf next to it. Max continues on to say that the new marketing on food can lead to consumers believing misleading embellishments. Stickers reading "now [known to] protect against cancer and erectile dysfunction," on a pomegranate may not be as accurate as they seem. This point is proven through some interviews of consumers that show their preference of foods just because of the products image.

Max’s claims are all described clearly and convincingly through his writing. With each point he makes, he clearly backs up with plenty of evidence and quotations from Pollan’s book, not to mention the later interviews that help to defend his point of view.

I agree with the arguments that Max presents. All of his proposed ideas can be proven by walking into any grocery store and looking around, or just taking the time to ask a couple people what their take on a product with "good nutrient" marketing is compared to a similar product without the convincing ploy. I can even say that I personally have been misled into believing a product is better for me because of the “with antioxidants” label displayed. Overall, Max presents a convincing argument that is backed with facts.

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