The recent LeBron James Big Mac commercial for McDonald’s has kept the celebrity endorsement tradition alive. The ad, first aired during this year’s Super Bowl, is a remake of “The Showdown,” a commercial in which NBA legends Larry Bird and Michael Jordan try to outdo each other in the classic game of H-O-R-S-E in order to win a Big Mac. This time around, the commercial features James versus Dwight Howard, again, accomplishing amazing shots in the competition to win the Big Mac, only to find Larry Bird had already eaten their prize.
LeBron James is a good choice for endorsement of this commercial. Many children all across the country will be watching this, seeing James in this type of setting could lead children to believe that they should follow their dreams, and maybe one day be as successful as James himself. It helps to promote the idea that children can do anything. The article attached helps to support this idea by explaining, “He shares the same values as McDonald's. He's hard working. He's community minded and charity driven. LeBron is also that rare athlete that transcends his sport.” This is a great statement because it represents everything children should strive to be. James is a great role-model for those trying to achieve these goals.
At the same time, it may not be entirely appropriate for a professional athlete to be promoting fast food. After all, considering the rigors he goes through to perform his job, I truly doubt he eats much of the stuff himself.
Despite this, the campaign has been very successful for all parties involved. Not only have both sides made money from the partnership, but James has been given the opportunity to help out with Ronald McDonald house charities which helps improve the lives of so many children and their families around the world.
*to see commercial click on link McDonald's Lebron James Commercial
**McDonald's image taken from google images
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